Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.
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TextPublication details: Oxford, United Kingdom ; New York, NY : Oxford University Press, c2018Edition: 4th editionDescription: xi, 354 pages ; 25 cmISBN: 9780198797807 (paperback)Subject(s): Product management | Brand name products | Strategic planning | Brand name products | Product management | Strategic planningDDC classification: 658.8/27 LOC classification: HF5415.15 | .E43 2018
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.15 .E43 2018 c.1 (Browse shelf (Opens below)) | 1 | Available | 00012907 |
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| HF5415.15 .B37 2009 c.1 Overpromise and overdeliver : | HF5415.15 .D38 2017 c.1 The fundamentals of branding / | HF5415.15 .E43 2007 c.1 Strategic brand management / | HF5415.15 .E43 2018 c.1 Strategic brand management / | HF5415.15 .G55 2007 c.1 Authenticity : | HF5415.15 .G55 2007 c.2 Authenticity : | HF5415.15 .H57 1998 c.1 The creative priority : |
Includes bibliographical references and index.
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