Understanding creative business : values, networks, and innovation / Jim Shorthose and Neil Maycroft.
Material type: TextPublication details: Burlington, VT : Gower Pub., c2016Description: [ix], 346 pages : illustration ; 26 cmISBN: 9781409407140 (hardback. : alk. paper); 1409407144 (hardback. : alk. paper); 9781138255746 (paperback)Subject(s): Creative ability in businessDDC classification: 658.4/094 LOC classification: HD53 | .S56 2016Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HD53 .S56 2016 c.1 (Browse shelf (Opens below)) | 1 | Processing | 00012886 |
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HD53 .M87 2009 c.1 Borrowing brilliance : | HD53 .R35 2010 c.1 The power of co- creation : | HD53 .S27 2017 c.1 The non-designer's guide to design thinking : what a marketer learned in design school / | HD53 .S56 2016 c.1 Understanding creative business : values, networks, and innovation / | HD53 .S74 1997 c.1 Intellectual capital : | HD53 .T46 2011 c.1 Loose : | HD53 .T76 2011 c.1 Innovating in a global crisis : |
Includes bibliographical references (p. [329]-332) and index.
Values -- New spectacles for Juliette -- Why bother? : the expansion of care -- Taking part in the existence of things : an ecological lens -- Being good and doing right : a philosophical lens -- Everyday skills in care : contact lenses -- Seeing the right priorities : a professional lens -- Networks -- From a competitive economy to a creative ecology? -- How to make friend and influence people -- Who do i get into bed with? -- The nature of relationships -- Organising coral reefs -- Innovation -- Mozart and the innovation economy -- Thinking about the way to do thinking : epistemological choices -- Different methods : which tools to use, why, when, and how -- The flow of ideas : creative business innovation -- "The rules and peculiarities of various instruments" : innovation skills -- Houses of learning : cultural organizations for cultural innovation -- Summary -- Making a good dish of it : where is creativity? -- Creative business at a transformative moment?.
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