Asia Pacific University Library catalogue


Business without borders : a strategic guide to global marketing / Donald A. DePalma.

By: DePalma, Donald AMaterial type: TextTextPublication details: New York : Wiley, c2002Description: xx, 267 p. : ill. ; 24 cmISBN: 0471204692 (hbk.); 9780471204695 (hbk.)Subject(s): Marketing -- Management -- Data processing | Globalization | Electronic commerceDDC classification: 658.800285 LOC classification: HF5415.13 | .D47 2002Online resources: Contributor biographical information | Publisher description | Table of contents
Contents:
Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1 -- Chapter 2: Great Expectations for Global Markets 27 -- Chapter 3: Navigating the Global Journey 47 -- Chapter 4: Deciding Which Markets Matter 77 -- Chapter 5: The Laws of the Eighth Continent 108 -- Chapter 6: Building the Foundation for New Online Markets 129 -- Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 -- Chapter 8: Organizing to Serve the Eighth Continent 183 -- Chapter 9: Outsourcing Work to Fellow Travelers 208 -- Chapter 10: Measuring the Return on Global Investment 230.
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Open Shelf 		Book HF5415.13 .D47 2002 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010407
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Open Shelf 		Book HF5415.13 .D47 2002 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00027554
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Open Shelf 		Book HF5415.13 .D47 2002 c.3 (Browse shelf (Opens below)) 3 Available (No use restrictions) 00027555
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Open Shelf 		Book HF5415.13 .D47 2002 c.4 (Browse shelf (Opens below)) 4 Available (No use restrictions) 00027556
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HF5415.13 .C95 2001 c.1 Marketing management / HF5415.13 .D47 2002 c.2 Business without borders : HF5415.13 .D47 2002 c.3 Business without borders : HF5415.13 .D47 2002 c.4 Business without borders : HF5415.13 .D53 2004 c.1 Marketing briefs : HF5415.13 .F45 1999 c.1 Winning marketing strategies / HF5415.13 .F47 2008 c.2 Marketing strategy /

Includes bibliographical references and index.

Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1 -- Chapter 2: Great Expectations for Global Markets 27 -- Chapter 3: Navigating the Global Journey 47 -- Chapter 4: Deciding Which Markets Matter 77 -- Chapter 5: The Laws of the Eighth Continent 108 -- Chapter 6: Building the Foundation for New Online Markets 129 -- Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 -- Chapter 8: Organizing to Serve the Eighth Continent 183 -- Chapter 9: Outsourcing Work to Fellow Travelers 208 -- Chapter 10: Measuring the Return on Global Investment 230.

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