Product leadership : pathways to profitable innovation / Robert G. Cooper.
Material type:
TextPublication details: New York : Basic Books, c2005Edition: 2nd edDescription: xv, 288 p. : ill. ; 24 cmISBN: 046501433X (hbk.); 9780465014330 (hbk.)Subject(s): New products -- Management | New products -- Marketing | Product managementDDC classification: 658.575 LOC classification: HF5415.153 | .C66 2005Online resources: Table of contents | Contributor biographical information | Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.153 .C66 2005 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010088 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.153 .C66 2005 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027378 |
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| HF5415.15 .W45 1993 c.1 Brand marketing : | HF5415.15 .W45 1993 c.2 Brand marketing : | HF5415.153 .C66 2001 c.1 Winning at new products : | HF5415.153 .C66 2005 c.1 Product leadership : | HF5415.153 .C73 2008 c.1 New products management / | HF5415.153 .C73 2008 c.2 New products management / | HF5415.153 .F73 2000 c.1 Product creation : |
Includes bibliographical references and index.
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