New products management / Merle Crawford, Anthony Di Benedetto.
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TextPublication details: Boston : McGraw-Hill Irwin, 2008Edition: 9th edDescription: xviii, 558 p. : ill. ; 23 cmISBN: 0071263365 (pbk.); 9780071263368 (pbk.)Subject(s): New products -- ManagementDDC classification: 658.575 LOC classification: HF5415.153 | .C73 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.153 .C73 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011691 | |
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APU Library Open Shelf | Book | HF5415.153 .C73 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010089 | |
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APU Library Open Shelf | Book | HF5415.153 .C73 2008 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027376 |
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| HF5415.15 .W45 1993 c.2 Brand marketing : | HF5415.153 .C66 2001 c.1 Winning at new products : | HF5415.153 .C66 2005 c.1 Product leadership : | HF5415.153 .C73 2008 c.1 New products management / | HF5415.153 .C73 2008 c.2 New products management / | HF5415.153 .F73 2000 c.1 Product creation : | HF5415.153 .K56 2005 c.2 Blue ocean strategy : |
Includes index.
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