Integrated marketing communications / David Pickton, Amanda Broderick.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, c2001Description: xxvi, 752 p. : ill. ; 25 cmISBN: 0273625136 (pbk.); 9780273625131 (pbk.)Subject(s): Communication in marketingDDC classification: 658.802 LOC classification: HF5415.123 | .P53 2004
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APU Library Open Shelf | Book | HF5415.123 .P53 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010550 | |
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APU Library Open Shelf | Book | HF5415.123 .P53 2004 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027638 | |
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APU Library Open Shelf | Book | HF5415.123 .P53 2004 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027639 | |
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APU Library Open Shelf | Book | HF5415.123 .P53 2004 c.4 (Browse shelf (Opens below)) | 4 | Available (No use restrictions) | 00027640 |
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| HF5415.123 .C68 1983 c.1 Marketing communications / | HF5415.123 .E33 2007 c.1 Marketing communications / | HF5415.123 .E37 2009 c.1 Herd : | HF5415.123 .P53 2004 c.2 Integrated marketing communications / | HF5415.123 .P53 2004 c.3 Integrated marketing communications / | HF5415.123 .P53 2004 c.4 Integrated marketing communications / | HF5415.123 .S55 2010 c.1 Integrated marketing communications in advertising and promotion / |
Includes bibliographical references and index.
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