Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald.
Material type:
TextSeries: Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995Edition: 3rd edDescription: xiii, 485 p. : ill. ; 25 cmISBN: 075062213X (pbk.); 9780750622134 (pbk.)Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802 LOC classification: HF5415.13 | .M33 1995
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APU Library Open Shelf | Book | HF5415.13 .M33 1995 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010510 | |
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APU Library Open Shelf | Book | HF5415.13 .M33 1995 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010509 | |
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| HF5415.13 .L36 2001 c.1 Marketing management / | HF5415.13 .L44 1997 c.1 Analysis for marketing planning / | HF5415.13 .M33 1995 c.1 Marketing plans : | HF5415.13 .M33 1995 c.2 Marketing plans : | HF5415.13 .M33 1995 c.3 Marketing plans : | HF5415.13 .M33 2011 c.1 Marketing plans : | HF5415.13 .M33 2011 c.2 Marketing plans : |
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
Includes index.
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