The essence of services marketing / Adrian Payne.
Material type:
TextSeries: The Essence of management seriesPublication details: New Delhi : Prentice Hall of India, 2001Description: x, 253 p. : ill. ; 23 cmISBN: 8120309146 (pbk.); 9788120309142 (pbk.)Subject(s): Service industries -- MarketingDDC classification: 658.802 LOC classification: HD9980.5 | .P39 2001
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HD9980.5 .P39 2001 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010506 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HD9980.5 .K37 2006 c.1 Services marketing management : | HD9980.5 .K37 2006 c.3 Services marketing management : | HD9980.5 .M33 2011 c.1 Marketing plans for services : | HD9980.5 .P39 2001 c.1 The essence of services marketing / | HD9980.5 .R53 1997 c.1 Successful services exporting : | HD9980.5 .S47 2009 c.1 Services management and marketing : | HD9980.5 .S47 2009 c.2 Services management and marketing : |
Includes bibliographical references (p. 246-248) and index.
There are no comments on this title.