The marketing edge : making strategies work / Thomas V. Bonoma.
Material type:
TextPublication details: New York : Free Press, c1985Description: xiii, 241 p. : ill. ; 25 cmISBN: 0029042003 (hbk.)Subject(s): MarketingDDC classification: 658.802 LOC classification: HF5415 | .B66 1985
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APU Library Open Shelf | Book | HF5415 .B66 1985 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010071 |
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| HF5415 .B45 2009 c.1 Sustainability marketing : | HF5415 .B45 2009 c.2 Sustainability marketing : | HF5415 .B57 2001 c.1 Successful e-business strategy : | HF5415 .B66 1985 c.1 The marketing edge : | HF5415 .B66 2005 c.1 Contemporary marketing / | HF5415 .B87 1997 c.1 Business basics : | HF5415 .C48 1998 c.1 Marketing : |
Includes index.
Bibliography: p. 229-237.
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