Strategic marketing / David W. Cravens.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1997Edition: 5th edDescription: xviii, 670 p. : ill. ; 24 cmISBN: 0256214387 (hbk.); 9780256214383 (hbk.)Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802 LOC classification: HF5415.135 | .C73 1997
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.135 .C73 1997 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010055 | |
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APU Library Open Shelf | Book | HF5415.135 .C73 1997 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010064 |
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| HF5415.13 .W56 2004 c.1 Marketing management / | HF5415.13 .W56 2007 c.1 Marketing management / | HF5415.13 .W65 2001 c.1 Do something different : | HF5415.135 .C73 1997 c.1 Strategic marketing / | HF5415.135 .C73 1997 c.2 Strategic marketing / | HF5415.135 .C73 2009 c.1 Strategic marketing / | HF5415.135 .K47 2010 c.1 Strategic marketing problems : |
Includes bibliographical references and indexes.
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