Total relationship marketing / Evert Gummesson.
Material type:
TextPublication details: Amsterdam ; Oxford : Butterworth-Heinemann, 2008Edition: 3rd edDescription: xiv. 376 p. : ill. ; 25 cmISBN: 9780750686334 (pbk.) Subject(s): Relationship marketing | Marketing -- Management | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415.55 | .G86 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.55 .G86 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010321 | |
General Circulation
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APU Library Open Shelf | Book | HF5415.55 .G86 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00032050 |
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| HF5415.55 .E33 2011 c.2 Relationship marketing : | HF5415.55 .E43 2004 c.2 Relationship marketing : | HF5415.55 .G63 1999 c.2 Permission marketing : | HF5415.55 .G86 2008 c.2 Total relationship marketing / | HF5415.55 .G87 2005 c.1 Managing customers as investments : | HF5415.55 .H32 2004 c.1 Customer service in the information age : | HF5415.55 .H65 2015 c.1 Marketing management : |
Previous ed.: 2002.
Formerly CIP. Uk
Includes bibliographical references and index.
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