Relationship marketing : exploring relationship strategies in marketing / John Egan.
Material type:
TextPublication details: New York : Financial Times/Prentice Hall, c2004Edition: 2nd edDescription: xxiii, 268 p. : ill. ; 25 cmISBN: 0273686232 (pbk.); 9780273686231 (pbk.)Subject(s): Relationship marketingDDC classification: 658.812 LOC classification: HF5415.55 | .E43 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.55 .E43 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010525 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.55 .E43 2004 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00029519 |
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| HF5415.55 .E33 2008 c.3 Relationship marketing : | HF5415.55 .E33 2011 c.1 Relationship marketing : | HF5415.55 .E33 2011 c.2 Relationship marketing : | HF5415.55 .E43 2004 c.2 Relationship marketing : | HF5415.55 .G63 1999 c.2 Permission marketing : | HF5415.55 .G86 2008 c.2 Total relationship marketing / | HF5415.55 .G87 2005 c.1 Managing customers as investments : |
Includes bibliographical references and index.
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