Managing customer value : creating quality and service that customers can see / Bradley T. Gale with Robert Chapman Wood.
Material type:
TextPublication details: New York : The Free Press, c1994Description: xxii, 424 p. : ill. ; 25 cmISBN: 0029110459 (hbk.); 9780029110454 (hbk.)Subject(s): Quality of products -- Evaluation | Consumer satisfaction -- Evaluation | Marketing -- ManagementDDC classification: 658.812 LOC classification: HF5415.157 | .G35 1994Online resources: Contributor biographical information | Sample text | Publisher description | Table of contents only
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HF5415.157 .G35 1994 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027687 | |
|
General Circulation
|
APU Library Open Shelf | Book | HF5415.157 .G35 1994 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010564 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.153 .S77 2002 c.1 The big idea : | HF5415.153 .T76 1998 c.1 Innovation management and new product development / | HF5415.155 .T46 1992 c.1 Time warrior : | HF5415.157 .G35 1994 c.2 Managing customer value : | HF5415.2 .B87 1998 c.1 Marketing research / | HF5415.2 .B87 1998 c.2 Marketing research / | HF5415.2 .B87 1998 c.3 Marketing research / |
Includes bibliographical references (p. 407-416) and indexes.
There are no comments on this title.