Principles of marketing / Philip Kotler, Gary Armstrong.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010Edition: 13th edDescription: 1 v. (various pagings) : ill. (chiefly col.) ; 29 cmISBN: 9780137006694 (pbk.); 0137006691 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K68 2010
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| HF5415 .K68 2008 c.6 Principles of marketing / | HF5415 .K68 2010 c.1 Marketing 3.0 : | HF5415 .K68 2010 c.1 Principles of marketing / | HF5415 .K68 2010 c.2 Principles of marketing / | HF5415 .K68 2010 c.2 Marketing 3.0 : | HF5415 .K68 2010 c.3 Principles of marketing / | HF5415 .K68 2010 c.3 Marketing 3.0 : |
Includes bibliographical references (p. R1-R26) and indexes.
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