Asia Pacific University Library catalogue


Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary (Gary M.)Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Edition: 11th int. edDescription: xx, 651, [94] p. : col. ill. ; 29 cmISBN: 0131968793 (pbk.); 9780131968790 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K68 2006Online resources: Table of contents
Contents:
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415 .K68 2006 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00003960
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415 .K68 2006 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00027660
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HF5415 .K68 2001 c.6 Principles of marketing / HF5415 .K68 2002 c.1 Marketing moves : HF5415 .K68 2004 c.1 Principles of marketing / HF5415 .K68 2006 c.2 Principles of marketing / HF5415 .K68 2008 c.1 Principles of marketing / HF5415 .K68 2008 c.3 Principles of marketing / HF5415 .K68 2008 c.4 Principles of marketing /

Includes bibliographical references and index.

Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.

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