Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel.
Material type:
TextPublication details: Australia ; [London?] : South-Western College Publishing, c2000Edition: 5th edDescription: xxxiv, 773 p. : col. ill. ; 29 cmISBN: 0324006381 (hbk.); 9780324006384 (hbk.)Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .L36 2000
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415 .L36 2000 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010344 |
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| HF5415 .L36 1998 c.1 Essentials of marketing : | HF5415 .L36 1998 c.2 Essentials of marketing : | HF5415 .L36 1998 c.3 Essentials of marketing : | HF5415 .L36 2000 c.1 Marketing / | HF5415 .L36 2013 c.1 MKTG6 / | HF5415 .L48 2007 c.1 Guerrilla marketing : | HF5415 .L68 1999 c.1 Principles of service marketing and management / |
Includes bibliographical references and indexes.
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