Relationship marketing: strategy and implementation / Helen Peck ...[et al.].
Material type:
TextSeries: The marketing series. [Professional]Publication details: Oxford : Butterworth-Heinemann, 1999Description: xiv, 509 p. : ill., 1 map ; 25 cmISBN: 0750636262 (hbk.); 9780750636261 (hbk.)Subject(s): Relationship marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415 | .R45 1999
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APU Library Open Shelf | Book | HF5415 .R45 1999 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010578 |
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| HF5415 .R37 1987 c.1 MaxiMarketing : | HF5415 .R37 1988 c.1 MaxiMarketing : | HF5415 .R37 1988 c.2 MaxiMarketing : | HF5415 .R45 1999 c.1 Relationship marketing: strategy and implementation / | HF5415 .R53 2011 c.1 Develop your marketing skills / | HF5415 .R53 2011 c.2 Develop your marketing skills / | HF5415 .S53 2013 c.1 Marketing : |
Completes trilogy begun with Relationship marketing (1992), and continued with Relationship marketing for competitive advantage (1995)
Published in association with the Chartered Institute of Marketing.
Includes bibliographical references and index.
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