Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.
Material type: TextPublication details: London ; New York : McGraw-Hill Book Co., c1993Edition: 2nd edDescription: 496 p. : ill. ; 25 cmISBN: 0077077288 (pbk.); 9780071134477 (pbk.); 0071134476 (pbk.) Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | .L36 1993Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Overnight Loan | APU Library Open Shelf | Book | HF5415 .L36 1993 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010342 | |
General Circulation | APU Library Open Shelf | Book | HF5415 .L36 1993 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010341 | |
General Circulation | APU Library Open Shelf | Book | HF5415 .L36 1993 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00010351 | |
General Circulation | APU Library Open Shelf | Book | HF5415 .L36 1993 c.4 (Browse shelf (Opens below)) | 4 | Available (No use restrictions) | 00010360 |
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Includes bibliographical references and index.
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