Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.
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TextPublication details: London ; New York : McGraw-Hill Book Co., c1993Edition: 2nd edDescription: 496 p. : ill. ; 25 cmISBN: 0077077288 (pbk.); 9780071134477 (pbk.); 0071134476 (pbk.) Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | .L36 1993
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APU Library Open Shelf | Book | HF5415 .L36 1993 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010342 | |
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| HF5415 .K68 2014 c.1 Principles of marketing / | HF5415 .K68 2016 c.3 Principles of marketing / | HF5415 .L36 1993 c.1 Essentials of marketing : | HF5415 .L36 1993 c.2 Essentials of marketing : | HF5415 .L36 1993 c.3 Essentials of marketing : | HF5415 .L36 1993 c.4 Essentials of marketing : | HF5415 .L36 1998 c.1 Essentials of marketing : |
Includes bibliographical references and index.
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