Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 6th edDescription: xx, 648 p. : ill. ; 29 cmISBN: 0132056763 (pbk.); 9780132056762 (pbk.)Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8 LOC classification: HF5415.13 | .L68 2007
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| HF5415.13 .L68 2007 c.3 Services marketing : | HF5415.13 .L68 2007 c.4 Services marketing : | HF5415.13 .L68 2007 c.5 Services marketing : | HF5415.13 .L68 2007 c.6 Services marketing : | HF5415.13 .L68 2016 c.1 Services marketing : | HF5415.13 .M33 1992 c.1 Strategic marketing planning / | HF5415.13 .M33 1999 c.1 Marketing plans : |
Includes bibliographical references and index.
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