Brand storm : a tale of passion, betrayal and revenge / Will Murray.
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TextPublication details: London : Financial Times Prentice Hall, 2000Description: xix, 236 p. : ill. (some col.) ; 24 cmISBN: 0273650955 (pbk.); 9780273650959 (pbk.)Subject(s): Corporate image | Product management | Customer relations | Electronic commerce | Branding (Marketing)DDC classification: 658.8 LOC classification: HF5415.15 | .M87 2000
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.15 .M87 2000 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010378 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.15 .M87 2000 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027513 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.15 .M87 2000 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027514 |
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| HF5415.15 .E43 2011 c.1 Strategic brand management / | HF5415.15 .G55 2007 c.3 Authenticity : | HF5415.15 .H57 1998 c.1 The creative priority : | HF5415.15 .M87 2000 c.1 Brand storm : | HF5415.15 .P76 2010 c.1 Product management & strategy / | HF5415.15 .P76 2010 c.2 Product management & strategy / | HF5415.15 .S46 2005 c.1 Brand positioning : |
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