Principles of advertising & IMC / Tom Duncan.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Chicago, IL : McGraw-Hill/Irwin, c2005Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0071111182 (pbk.); 0073041254 (CD-ROM)Other title: Principles of advertising and IMCSubject(s): Branding (Marketing)DDC classification: 658.827 LOC classification: HF5415.13 | .D86 2005Online resources: Publisher description | Table of contents only
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
|
APU Library CD-ROM Shelf | CD-ROM | CD-31-47 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00035903 | |
General Circulation
|
APU Library Open Shelf | Book | HF5415.13 .D86 2005 c.1 (Browse shelf (Opens below)) | 1 | Withdrawn Weeded | 00010431 | |
|
General Circulation
|
APU Library CD-ROM Shelf | CD-ROM | CD-31-47A (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00014270 | |
|
General Circulation
|
APU Library Open Shelf | Book | HF5415.13 .D86 2005 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010450 | |
Overnight Loan
|
APU Library CD-ROM Shelf | CD-ROM | CD-31-47B (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00035160 | |
|
Staff Circulation
|
APU Library Open Shelf | Book | HF5415.13 .D86 2005 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00014481 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.13 .D65 2002 c.1 Marketing management : | HF5415.13 .D86 2005 c.1 Principles of advertising & IMC / | HF5415.13 .D86 2005 c.2 Principles of advertising & IMC / | HF5415.13 .D86 2005 c.3 Principles of advertising & IMC / | HF5415.13 .F47 2014 c.1 Marketing strategy / | HF5415.13 .F47 2014 c.2 Marketing strategy / | HF5415.13 .G55 2009 c.1 Strategic marketing planning / |
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.
There are no comments on this title.