Asia Pacific University Library catalogue


Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.

By: Edge, JonContributor(s): Milligan, AndyMaterial type: TextTextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2009Description: xiv, 217 p. : ill. ; 22 cmISBN: 9780273714200 (pbk.)Subject(s): Branding (Marketing) | Brand name products | Advertising -- Brand name productsDDC classification: 658.827 LOC classification: HF5415.1255 | .E34 2009
Contents:
Why you need to be on the brandwagon -- So what is a brand? -- What is brand strategy? -- The house that brand built : positioning and brand architecture -- Apples, oranges, blackberries and other fruit : how to create a great brand identity -- It's the experience, stupid! -- Too many opinions and not enough cheese sandwiches : a bit about research -- Call in the lawyers -- Bow ties, ponytails and lunch at the Ivy : how to manage your agencies -- Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age -- How to measure brand performance -- When to mess with your logo : drastic measures -- The last lesson in brand building -- Epilogue: all the top tips in one place (go here first if you can't be bothered to read the book)
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Open Shelf 		Book HF5415.1255 .E34 2009 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00029525
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.1255 .E34 2009 c.2 (Browse shelf (Opens below)) 2 Lost and Paid for Withdrawn Not for loan (No use restrictions) 00010448
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HF5415.125 .S77 2015 c.1 Practical text analytics : HF5415.1255 .B47 2008 c.1 Personality not included : HF5415.1255 .C44 2011 c.1 Brand mastery : HF5415.1255 .E34 2009 c.1 Don't mess with the logo : HF5415.1255 .F73 2015 c.1 The science and art of branding / HF5415.1255 .H43 2021 c.1 Standout or die : How to make your digital marketing agency more visible, desirable and valuable / HF5415.1255 .M37 2013 c.1 Designing B2B brands :

Includes bibliographical references and index.

Why you need to be on the brandwagon -- So what is a brand? -- What is brand strategy? -- The house that brand built : positioning and brand architecture -- Apples, oranges, blackberries and other fruit : how to create a great brand identity -- It's the experience, stupid! -- Too many opinions and not enough cheese sandwiches : a bit about research -- Call in the lawyers -- Bow ties, ponytails and lunch at the Ivy : how to manage your agencies -- Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age -- How to measure brand performance -- When to mess with your logo : drastic measures -- The last lesson in brand building -- Epilogue: all the top tips in one place (go here first if you can't be bothered to read the book)

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