Asia Pacific University Library catalogue


Branding and advertising / Seema Gupta

By: Gupta, SeemaMaterial type: TextTextPublication details: New Delhi : Global India Pub., 2009Description: 312 p. ; 22 cmISBN: 9788190794114 (pbk.)Subject(s): Advertising | Brand name productsDDC classification: 658.827 LOC classification: HF5821 | .G87 2009
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Book HF5821 .G87 2009 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00011201
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HF5814 .U85 2012 c.1 Using qualitative research in advertising : HF5821 .A74 2002 c.1 Contemporary advertising / HF5821 .A74 2009 c.1 Essentials of contemporary advertising / HF5821 .G87 2009 c.1 Branding and advertising / HF5821 .W55 1999 c.2 The fundamentals of advertising / HF5823 .A58 2013 c.1 Advertising creative : HF5823 .B45 1995 c.1 Introduction to advertising and promotion :

Includes bibliographical references and indexes.

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