Asia Pacific University Library catalogue


Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers.

By: Peppers, DonContributor(s): Rogers, Martha, Ph.DMaterial type: TextTextPublication details: New York : Currency Doubleday, c1997Edition: 1st edDescription: xxv, 436 p. : ill. ; 19 cmISBN: 038548755X (pbk.); 9780385487559 (pbk.)Subject(s): Market segmentation | Customer relations | Relationship marketing | Technological innovationsDDC classification: 658.8 LOC classification: HF5415.127 | .P47 1997
Contents:
1. The Musical Condom: The Basic Rules of Competition Rewritten for the Interactive Age -- 2. Some Customers are More Equal than Others: How to Identify and Capitalize on Customer Differences -- 3. Mapping the Strategy: How to Use Your Customer Base to Map Out Your 1:1 Strategy -- 4. Infant Mortality at MCI: How to Fix the "Leaky Bucket" of Customer Attrition - and How Not To -- 5. Growing Your Customer Base: How to Increase Your Share of Customer and Improve Your Bottom Line -- 6. The Asymmetrical Brassiere: How to Profit from Mass Customization -- 7. Smart Retreads: How to Keep Your Customers Forever, and Increase Your Margins Too -- 8. Expanding the "Need Set": How to Customize, Even if You're Selling a Commodity -- 9. Community Knowledge: How to Anticipate What Your Customer Wants -- 10. Surfing the Feedback Loop: How to Get More Customer Feedback While Protecting Privacy -- 11. The Medium is the Matchmaker: How to Own the Customer in a Changing Media Landscape.
12. The Busy Shoe Salesman: How to Remove Distribution Barriers Between You and the Customer -- 13. Making It: How to Get There from Here -- 14. An Open Letter to the CEO.
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Open Shelf 		Book HF5415.127 .P47 1997 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010467
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Open Shelf 		Book HF5415.127 .P47 1997 c.2 (Browse shelf (Opens below)) 2 Withdrawn Weeded 00010468
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Open Shelf 		Book HF5415.127 .P47 1997 c.3 (Browse shelf (Opens below)) 3 Available (No use restrictions) 00010469
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HF5415.127 .M66 2019 c.1 Global marketing & advertising : HF5415.127 .M66 2022 c.1 Global marketing & advertising : understanding cultural paradoxes / HF5415.127 .P47 1993 c.1 The one to one future : HF5415.127 .P47 1997 c.2 Enterprise one to one : HF5415.129 .M37 2006 c.1 Marketing channels / HF5415.13 .A23 2010 c.1 Strategic market management : HF5415.13 .A36 2002 c.1 Internal marketing :

Includes bibliographical references (p. [392]-414) and index.

1. The Musical Condom: The Basic Rules of Competition Rewritten for the Interactive Age -- 2. Some Customers are More Equal than Others: How to Identify and Capitalize on Customer Differences -- 3. Mapping the Strategy: How to Use Your Customer Base to Map Out Your 1:1 Strategy -- 4. Infant Mortality at MCI: How to Fix the "Leaky Bucket" of Customer Attrition - and How Not To -- 5. Growing Your Customer Base: How to Increase Your Share of Customer and Improve Your Bottom Line -- 6. The Asymmetrical Brassiere: How to Profit from Mass Customization -- 7. Smart Retreads: How to Keep Your Customers Forever, and Increase Your Margins Too -- 8. Expanding the "Need Set": How to Customize, Even if You're Selling a Commodity -- 9. Community Knowledge: How to Anticipate What Your Customer Wants -- 10. Surfing the Feedback Loop: How to Get More Customer Feedback While Protecting Privacy -- 11. The Medium is the Matchmaker: How to Own the Customer in a Changing Media Landscape.

12. The Busy Shoe Salesman: How to Remove Distribution Barriers Between You and the Customer -- 13. Making It: How to Get There from Here -- 14. An Open Letter to the CEO.

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