Asia Pacific University Library catalogue


Product and brand management / U C Mathur.

By: Mathur, U. CMaterial type: TextTextPublication details: New Delhi : Excel Books, 2007Description: xvii, 534 p. : ill. ; 24 cmISBN: 8174465499 (pbk.); 9788174465498 (pbk.)Subject(s): Product management | Brand name products -- ManagementDDC classification: 658.827 LOC classification: HD69.B7 | M38 2007
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Book HD69.B7 M38 2007 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010599
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Book HD69.B7 M38 2007 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00027738
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HD69.B7 K56 2018 c.2 How Asian brands soar 3 : HD69.B7 K56 2018 c.3 How Asian brands soar 3 : HD69.B7 K56 2018 c.4 How Asian brands soar 3 : HD69.B7 M38 2007 c.2 Product and brand management / HD69.B7 N48 2003 c.2 The brand gap : HD69.B7 S56 2006 c.1 The invisible grail : HD69.B7 S94 2008 c.1 Wowability :

Includes index.

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