Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher.
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TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1993Description: xv, 210 p. : ill. ; 24 cmISBN: 0844234761 (hbk.); 9780844234762 (hbk.)Subject(s): Branding (Marketing) | Brand choiceDDC classification: 658.827 LOC classification: HF5415.15 | .W45 1993
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.15 .W45 1993 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010609 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.15 .W45 1993 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010601 |
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| HF5415.15 .P76 2010 c.2 Product management & strategy / | HF5415.15 .S46 2005 c.1 Brand positioning : | HF5415.15 .S46 2005 c.2 Brand positioning : | HF5415.15 .W45 1993 c.1 Brand marketing : | HF5415.15 .W45 1993 c.2 Brand marketing : | HF5415.153 .C66 2001 c.1 Winning at new products : | HF5415.153 .C66 2005 c.1 Product leadership : |
Includes bibliographical references and index.
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