A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1997Edition: 7th edDescription: xi, 368 p. : ill. ; 24 cmISBN: 0256202818 (pbk.); 9780256202816 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P48 1997
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APU Library Open Shelf | Book | HF5415.13 .P48 1997 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010371 | |
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APU Library Open Shelf | Book | HF5415.13 .P48 1997 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010381 |
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| HF5415.13 .P47 2014 c.3 Basic marketing : a marketing strategy planning approach / | HF5415.13 .P47 2014 c.4 Basic marketing : a marketing strategy planning approach / | HF5415.13 .P48 1997 c.1 A preface to marketing management / | HF5415.13 .P48 1997 c.2 A preface to marketing management / | HF5415.13 .P48 1998 c.1 Marketing management : | HF5415.13 .P48 1998 c.2 Marketing management : | HF5415.13 .P48 1998 c.3 Marketing management : |
Includes bibliographical references and indexes.
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