Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
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TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, c1998Edition: 5th edDescription: xvi, 944 p. : col. ill. ; 24 cmISBN: 9780071154604 (pbk.); 0071154604 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P48 1998
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APU Library Open Shelf | Book | HF5415.13 .P48 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010390 | |
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APU Library Open Shelf | Book | HF5415.13 .P48 1998 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00010388 |
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| HF5415.13 .P48 1997 c.2 A preface to marketing management / | HF5415.13 .P48 1998 c.1 Marketing management : | HF5415.13 .P48 1998 c.2 Marketing management : | HF5415.13 .P48 1998 c.3 Marketing management : | HF5415.13 .P48 2007 c.2 Marketing management : | HF5415.13 .P54 2002 c.1 Market-led strategic change : | HF5415.13 .P54 2009 c.1 Market-led strategic change : |
Includes bibliographical references and indexes.
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