Marketing research / Alvin C. Burns, Ronald F. Bush.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998Edition: 2nd edDescription: xxi, 637 p. : ill. (some col.) ; 26 cmISBN: 0139224289 (pbk.); 9780139224287 (pbk.)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .B87 1998
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APU Library Open Shelf | Book | HF5415.2 .B87 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010607 | |
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APU Library Open Shelf | Book | HF5415.2 .B87 1998 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011598 | |
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APU Library Open Shelf | Book | HF5415.2 .B87 1998 c.3 (Browse shelf (Opens below)) | 3 | Weeded Damaged | 00010606 |
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| HF5415.153 .T76 1998 c.1 Innovation management and new product development / | HF5415.155 .T46 1992 c.1 Time warrior : | HF5415.157 .G35 1994 c.2 Managing customer value : | HF5415.2 .B87 1998 c.1 Marketing research / | HF5415.2 .B87 1998 c.2 Marketing research / | HF5415.2 .B87 1998 c.3 Marketing research / | HF5415.2 .B87 2000 c.1 Marketing research / |
Includes bibliographical references and index.
System requirements for accompanying computer disc: Windows 95, Windows NT 3.51 or higher.
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