Asia Pacific University Library catalogue


Marketing research / Peter Chisnall.

By: Chisnall, Peter M. (Peter Michael), 1925-Material type: TextTextPublication details: London : McGraw-Hill, 2001Edition: 6th edDescription: xv, 475 p. : ill. ; 25 cmISBN: 0077097513 (pbk.) Subject(s): Marketing research | Management and Business StudiesDDC classification: 658.83 LOC classification: HF5415.2 | .C45 2001
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HF5415.2 .C45 1991 c.1 The essence of marketing research / HF5415.2 .C45 1997 c.1 Marketing research / HF5415.2 .C45 1997 c.2 Marketing research / HF5415.2 .C45 2001 c.1 Marketing research / HF5415.2 .D55 1990 c.1 Marketing research in a marketing environment / HF5415.2 .D55 1990 c.2 Marketing research in a marketing environment / HF5415.2 .D55 1994 c.1 Marketing research in a marketing environment /

Previous ed.: 1996.

Includes bibliographical references and index.

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