Asia Pacific University Library catalogue


Marketing research in a marketing environment / William R. Dillion, Thomas J. Madden, Neil H. Firtle.

By: Dillon, William RContributor(s): Madden, Thomas J | Firtle, Neil HMaterial type: TextTextPublication details: Burr Ridge, Ill. : Irwin, c1994Edition: 3rd edDescription: xxii, 760 p. : ill. ; 24 cmISBN: 0256105170 (hbk.); 9780256105179 (hbk.)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .D55 1994
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Includes bibliographical references and indexes.

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