The Dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency / by Kotaro Sugiyama and Tim Andree.
Material type:
TextPublication details: New York : McGraw-Hill, c2011Description: xxi, 310 p. : ill. ; 22 cmISBN: 9780071748124 (hbk.); 0071748121 (hbk.)Subject(s): Dentsū | Advertising agencies -- Japan -- Management | Marketing -- Management | AdvertisingDDC classification: 658.8 LOC classification: HF6181.D4 | S84 2011
Contents:
The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf | Book | HF6181.D4 S84 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030086 | |
General Circulation
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APU Library Open Shelf | Book | HF6181.D4 S84 2011 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010400 |
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| HF6146.I58 L49 1998 c.1 Cybertalk that sells / | HF6146.I58 L49 1998 c.2 Cybertalk that sells / | HF6146 .I79 1999 c.1 Irwin/McGraw-Hill guide to marketing on the Internet 1998-1999. | HF6181.D4 S84 2011 c.2 The Dentsu way : | HF30.37 .A33 2001 c.1 Internet business models and strategies : | HF30.37 .A33 2001 c.2 Internet business models and strategies : | HF30.37 .A33 2001 c.3 Internet business models and strategies : |
The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch.
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