Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.
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TextPublication details: South Western, OH : Cengage, c2013Edition: 2nd edDescription: xxx, 689 p. : ill. ; 28 cmISBN: 9781133188964 (pbk.); 1133188966 (pbk.)Subject(s): Marketing research | Marketing -- managementDDC classification: 658.83 LOC classification: HF5415.2 | .F45 2013
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APU Library Open Shelf | Book | HF5415.2 .F45 2013 c.1 (Browse shelf (Opens below)) | 1 | Available | 00010630 | |
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APU Library Open Shelf | Book | HF5415.2 .F45 2013 c.2 (Browse shelf (Opens below)) | 2 | Available | 00015655 |
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| HF5415.2 .E87 2008 c.1 Essentials of marketing research / | HF5415.2 .E87 2008 c.2 Essentials of marketing research / | HF5415.2 .F45 2013 c.1 Modern marketing research : | HF5415.2 .F45 2013 c.2 Modern marketing research : | HF5415.2 .G74 1988 c.1 Research for marketing decisions / | HF5415.2 .I23 2015 c.1 Marketing models : | HF5415.2 .I23 2015 c.2 Marketing models : |
Includes index.
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