Marketing management / Russell S. Winer.
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TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2004Edition: 2nd ed., Int. edDescription: xxv, 481 p. : col. ill. ; 29 cmISBN: 0131228013 (pbk.); 9780131228016 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .W56 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.13 .W56 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010409 |
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| HF5415.13 .P54 2002 c.1 Market-led strategic change : | HF5415.13 .P54 2009 c.1 Market-led strategic change : | HF5415.13 .W55 1997 c.1 Strategic marketing management : | HF5415.13 .W56 2004 c.1 Marketing management / | HF5415.13 .W56 2007 c.1 Marketing management / | HF5415.13 .W65 2001 c.1 Do something different : | HF5415.135 .C73 1997 c.1 Strategic marketing / |
Includes bibliographical references (p. 435-451) and index.
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