Marketing research / David A. Aaker ... [et al.].
Material type: TextPublication details: Hoboken, NJ : John Wiley, c2010Edition: 10th edDescription: xvii, 798 p. : ill. ; 27 cmISBN: 9780470524619 (pbk.)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .M37 2010Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415.2 .M37 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010622 | |
Staff Circulation | APU Library Open Shelf | Book | HF5415.2 .M37 2011 c.2 (Browse shelf (Opens below)) | 2 | Checked out | 09/10/2024 | 00010627 |
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HF5415.2 .M35 1996 c.1 Marketing research : | HF5415.2 .M35 2010 c.4 Marketing research : | HF5415.2 .M37 2011 c.1 Marketing research / | HF5415.2 .M37 2011 c.2 Marketing research / | HF5415.2 .S83 1998 c.1 Marketing research : | HF5415.2 .W75 1995 c.1 The marketing research process / | HF5415.2 .W75 1995 c.2 The marketing research process / |
Rev. ed. of: Marketing research / David A. Aaker, V. Kumar, George S. Day. 9th ed.
Includes bibliographical references and index.
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