Contemporary marketing research / Carl McDaniel, Jr., Roger Gates.
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TextPublication details: Cincinnati : South-Western College Publishing, c1999Edition: 4th edDescription: xxxvi, 780 p. : ill. (some col.), col. map ; 26 cmISBN: 0538885076 (hbk.)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .M33 1999
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.2 .M33 1999 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010605 |
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| HF5415.2 .D55 1994 c.1 Marketing research in a marketing environment / | HF5415.2 .D55 1994 c.2 Marketing research in a marketing environment / | HF5415.2 .K56 1996 c.1 Marketing research : | HF5415.2 .M33 1999 c.1 Contemporary marketing research / | HF5415.2 .M33 2010 c.1 Marketing research essentials. / | HF5415.2 .M33 2010 c.1 Introduction to marketing / | HF5415.2 .M33 2010 c.1 Marketing research. / |
Includes bibliographical references and index.
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