Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston ; London : McGraw-Hill, c1998Edition: Int. edDescription: xli, 737 p. : ill. ; 26 cmISBN: 0071158626 (pbk.); 9780071158626 (pbk.)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .S83 1998
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.2 .S83 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010603 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.2 .S83 1998 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027758 |
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| HF5415.2 .M35 2010 c.2 Marketing research : | HF5415.2 .M35 2010 c.3 Marketing research : | HF5415.2 .M35 2010 c.5 Marketing research : | HF5415.2 .S83 1998 c.2 Marketing research : | HF5415.2 .U53 2009 c.1 Why we buy : | HF5415.2 .U53 2009 c.2 Why we buy : | HF5415.2 .W75 1995 c.3 The marketing research process / |
Includes bibliographical references and index.
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