The marketing research process / Len Tiu Wright and Margaret Crimp.
Material type:
TextPublication details: New York : Pearson Education, 2000Edition: 5th edDescription: xxv, 469 p. : ill. ; 24 cmISBN: 0130117536 (pbk.); 9780130117533 (pbk.)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .W75 2000
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.2 .W75 2000 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011053 |
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| HF5415.2 .S83 1998 c.1 Marketing research : | HF5415.2 .W75 1995 c.1 The marketing research process / | HF5415.2 .W75 1995 c.2 The marketing research process / | HF5415.2 .W75 2000 c.1 The marketing research process / | HF5415.3 .A87 1998 c.1 Consumer behavior and marketing action / | HF5415.3 .B74 2001 c.1 Cyberbranding : | HF5415.3 .K37 2002 c.1 Consumer behavior and managerial decision making / |
Includes bibliographical references and index.
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