Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Robert W. Monster, Raymond C. Pettit.
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TextPublication details: Singapore : John Wiley & Sons, 2002Description: xxi, 306 p. : ill. ; 24 cmISBN: 0470820640 (hbk.); 9780470820643 (hbk.)Subject(s): Telemarketing | Marketing researchDDC classification: 658.83402854678 LOC classification: HF5415.1265 | .M66 2002Online resources: Contributor biographical information | Publisher description | Table of contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.1265 .M66 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011283 | |
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APU Library Open Shelf | Book | HF5415.1265 .M66 2002 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010614 |
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| HF5415.1265 .M65 2002 c.1 The future of marketing : | HF5415.1265 .M65 2012 c.1 E-marketing : | HF5415.1265 .M66 2002 c.1 Market research in the Internet age : | HF5415.1265 .M66 2002 c.2 Market research in the Internet age : | HF5415.1265 .S36 2007 c.2 The new rules of marketing and PR : | HF5415.1265 .S43 2007 c.1 How to win sales & influence spiders : | HF5415.1265 .S43 2007 c.2 How to win sales & influence spiders : |
Includes bibliographical references and index.
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