Consumer behavior and marketing action / Henry Assael.
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TextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998Edition: 6th edDescription: xviii, 718 p. : ill. ; 24 cmISBN: 0538867701 (hbk.); 9780538867702 (hbk.)Other title: Consumer behaviorSubject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 LOC classification: HF5415.3 | .A87 1998
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APU Library Open Shelf | Book | HF5415.3 .A87 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010626 |
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| HF5415.2 .W75 1995 c.1 The marketing research process / | HF5415.2 .W75 1995 c.2 The marketing research process / | HF5415.2 .W75 2000 c.1 The marketing research process / | HF5415.3 .A87 1998 c.1 Consumer behavior and marketing action / | HF5415.3 .B74 2001 c.1 Cyberbranding : | HF5415.3 .K37 2002 c.1 Consumer behavior and managerial decision making / | HF5415.3 .K37 2002 c.2 Consumer behavior and managerial decision making / |
Includes bibliographical references (p. 656-688) and index.
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