Consumer behavior and managerial decision making / Frank R. Kardes.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd edDescription: xviii, 457 p. : ill. ; 25 cmISBN: 0131227955 (pbk.); 9780131227958 (pbk.)Subject(s): Consumer behavior | Decision makingDDC classification: 658.8342 LOC classification: HF5415.3 | .K37 2002
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| HF5415.3 .A87 1998 c.1 Consumer behavior and marketing action / | HF5415.3 .B74 2001 c.1 Cyberbranding : | HF5415.3 .K37 2002 c.1 Consumer behavior and managerial decision making / | HF5415.3 .K37 2002 c.2 Consumer behavior and managerial decision making / | HF5415.3 .K37 2002 c.3 Consumer behavior and managerial decision making / | HF5415.3 .K37 2002 c.4 Consumer behavior and managerial decision making / | HF5415.3 .K37 2002 c.5 Consumer behavior and managerial decision making / |
Includes bibliographical references (p. 417-439) and indexes.
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