Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2002Edition: 2nd edDescription: xxvi, 514 p. : ill. ; 24 cmISBN: 0072895128 (pbk.); 9780071121002 (pbk.)Subject(s): Marketing channels | Relationship marketingDDC classification: 658.84 LOC classification: HF5415.129 | .P45 2002
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APU Library Open Shelf | Book | HF5415.129 .P45 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010682 | |
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APU Library Open Shelf | Book | HF5415.129 .P45 2002 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010726 |
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| HF5415.127 .P47 1997 c.1 Enterprise one to one : | HF5415.127 .P47 1997 c.3 Enterprise one to one : | HF5415.129 .P45 2002 c.1 Marketing channels : | HF5415.129 .P45 2002 c.2 Marketing channels : | HF5415.129 .R67 2009 c.1 Marketing channels : a Malaysian experience / | HF5415.129 .R67 2009 c.2 Marketing channels : a Malaysian experience / | HF5415.13 .A23 2010 c.2 Strategic market management : |
Includes bibliographical references and index.
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