Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Edition: 9th edDescription: xix, 561 p. : col. ill. ; 27 cmISBN: 013237093X (pbk.); 9780132370936 (pbk.)Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 LOC classification: HF5415.32 | .S35 2007
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| HF5415.32 .K37 2015 c.2 Consumer behavior / | HF5415.32 .P43 2011 c.1 Pre-commerce : | HF5415.32 .R53 1997 c.1 Understanding customers / | HF5415.32 .S35 2007 c.2 Consumer behavior / | HF5415.32 .S35 2010 c.2 Consumer behavior / | HF5415.32 .S35 2015 c.1 Consumer behavior / | HF5415.32 .S35 2015 c.2 Consumer behavior / |
Includes bibliographical references and indexes.
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