Market-driven thinking : achieving contextual intelligence / Arch G. Woodside.
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TextPublication details: Amsterdam ; Boston : Butterworth-Heinemann, c2005Description: xx, 303 p. : ill. ; 24 cmISBN: 0750679018 (hbk.); 9780750679015 (hbk.)Subject(s): Marketing -- Decision making | Marketing -- Psychological aspects | Consumer behavior -- Psychological aspectsDDC classification: 658.8342 LOC classification: HF5415.135 | .W66 2005Online resources: Table of contents only | Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.135 .W66 2005 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010642 |
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| HF5415.135 .C73 2009 c.1 Strategic marketing / | HF5415.135 .K47 2010 c.1 Strategic marketing problems : | HF5415.135 .P35 2000 c.1 How to develop a strategic marketing plan : | HF5415.135 .W66 2005 c.1 Market-driven thinking : | HF5415.15 .E43 2011 c.1 Strategic brand management / | HF5415.15 .G55 2007 c.3 Authenticity : | HF5415.15 .H57 1998 c.1 The creative priority : |
Includes bibliographical references (p. 279-291) and index.
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