Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
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TextPublication details: Boston : McGraw-Hill/Irwin, c2007Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 27 cmISBN: 9780071106689 (pbk.); 0071106685 (pbk.); 0073101419 (CD-ROM); 9780073101415 (CD-ROM)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973 LOC classification: HF5415.33.U6 | H39 2007Online resources: Publisher description | Table of contents only
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| HF5415.33.U6 H39 2007 c.2 Consumer behavior : | HF5415.33.U6 H39 2007 c.3 Consumer behavior : | HF5415.33.U6 H39 2007 c.4 Consumer behavior : | HF5415.33.U6 H39 2007 c.5 Consumer behavior : | HF5415.33.U6 H39 2010 c.1 Consumer behavior : | HF5415.335 .H45 1999 c.1 One size fits one : | HF5415.335 .J33 2002 c.1 Business process mapping : |
Includes bibliographical references and indexes.
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