Global marketing / Warren J. Keegan, Mark C. Green.
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TextPublication details: London : Pearson Prentice Hall, c2008Edition: 5th edDescription: xxiv, 643 p. : ill. ; 28 cmISBN: 9780138133863 (pbk.); 0138133867 (pbk.)Subject(s): Export marketing | Management and Business StudiesDDC classification: 658.84 LOC classification: HF1416 | .K44 2008
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| HF1416 .J64 2009 c.4 Global marketing : | HF1416 .K44 2008 c.2 Global marketing / | HF1416 .K44 2008 c.3 Global marketing / | HF1416 .K44 2008 c.4 Global marketing / | HF1416 .K44 2013 c.1 Global marketing / | HF1416 .K44 2013 c.2 Global marketing / | HF1416 .K44 2015 c.1 Global marketing / |
"Pearson international edition"--Cover.
Includes index.
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