E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type:
TextPublication details: Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011Edition: 5th edDescription: xxxi, 733 p. : col. ill., col. map ; 27 cmISBN: 9780273752011 (pbk.)Other title: E-business and e-commerce managementSubject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: 658.872 LOC classification: HF5548.32 | .C43 2011
Contents:
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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| HF5548.32 .C43 2007 c.1 Key concepts in e-commerce / | HF5548.32 .C43 2009 c.2 E-business and e-commerce management : | HF5548.32 .C43 2011 c.3 E-business & e-commerce management : | HF5548.32 .C43 2011 c.4 E-business & e-commerce management : | HF5548.32 .C43 2011 c.6 E-business & e-commerce management : | HF5548.32 .C43 2015 c.1 Digital business and e-commerce management : | HF5548.32 .C43 2015 c.2 Digital business and e-commerce management : |
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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