Asia Pacific University Library catalogue


Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.

By: Gilmore, James H, 1959-Contributor(s): Pine, B. JosephMaterial type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2007Description: xiii, 299 p. : ill. ; 25 cmISBN: 9781591391456 (hbk.); 1591391458 (hbk.)Subject(s): Product management | Consumer behavior | Consumers' preferencesDDC classification: 658.8343 LOC classification: HF5415.15 | .G55 2007Online resources: Table of contents only
Contents:
Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
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Open Shelf 		Book HF5415.15 .G55 2007 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00029147
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Open Shelf 		Book HF5415.15 .G55 2007 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00027768
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HF5415.15 .E43 2007 c.1 Strategic brand management / HF5415.15 .E43 2018 c.1 Strategic brand management / HF5415.15 .G55 2007 c.1 Authenticity : HF5415.15 .G55 2007 c.2 Authenticity : HF5415.15 .H57 1998 c.1 The creative priority : HF5415.15 .M87 2000 c.2 Brand storm : HF5415.15 .M87 2000 c.3 Brand storm :

Includes bibliographical references (p. [253]-281) and index.

Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.

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