The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page, 2008Edition: 4th ed., New edDescription: xv, 560 p. : ill. ; 25 cmISBN: 9780749450854 (pbk.); 0749450851 (pbk.)Subject(s): Brand name products -- ManagementDDC classification: 658.8343 LOC classification: HD69.B7 | K37 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HD69.B7 K37 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010667 | |
|
General Circulation
|
APU Library Open Shelf | Book | HD69.B7 K37 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00032121 | |
Staff Circulation
|
APU Library Open Shelf | Book | HD69.B7 K37 2008 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00032122 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HD69.B7 F65 2006 c.1 Balanced brand : | HD69.B7 F65 2006 c.2 Balanced brand : | HD69.B7 H55 2001 c.2 The infinite asset : | HD69.B7 K37 2008 c.2 The new strategic brand management : | HD69.B7 K37 2008 c.3 The new strategic brand management : | HD69.B7 K37 2012 c.1 The new strategic brand management : | HD69.B7 K37 2012 c.2 The new strategic brand management : |
Includes bibliographical references (p. [531]-544) and index.
There are no comments on this title.